Practice Direct Communication: This means that you don't let third party communication, also known as the rumor mill,  complicate your business.  If you do hear a rumor about your farm, go directly to the people impacted and make sure that they hear the truth from you!

 

Maintain a neat appearance:  Keep lawns moved, retired equipment out of the yard (unless it is part of your garden decorations!), and buildings in good repair and painted.  This sends the message that you operate a professional business and take pride in it.
 

Make little gestures count:  A cheese tray, fruit basket, or some other token of appreciation goes a long way to establish good relationships for your business. Make sure you include a card or flyer with your business name/logo/website.   This might be a nice introduction to new folks or businesses moving into your area, or for a neighbor who has been especially helpful (such as helping to herd back those wandering goats!).  If you have the equipment, consider disking a neighbor's garden, plowing snow from their driveway or other service.
 

Be open and honest with neighbors:  Let your community know what your family business is all about.  Communicate the economic impact of farming!
 

Get involved in the community:  Sponsor a local sports team, offer a scholarship program, advertise in community venues.  Your reputation as a contributing member of the community will be reflected.
 

Offer public tours:  Give people a chance to learn more about your business and management.  This could even be a money making opportunity!  Ag Tourism is making a significant impact on educating the public while earning additional income for farm families.
 

Follow the "golden rule": Treat others like you would like them to treat you. And be sure to include the often forgotten phrase "thank you" in your vocabulary.  Use it sincerely and often.

 

Participate in farm days or farm petting events.  Make sure you take healthy animals and quarantine them upon return to the farm. Also take babies to nursing homes and schools - they'll love them!

 

Develop a handout about your farm and have it available at farm days, farm tours and even for your local Chamber of Commerce.